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The Sport Marketeer

Keeping it Clasico

Hiral Patel, November 10 2021

La Liga’s Next Move Post Ronaldo-Messi photo courtesy of marca.com Messi vs. Ronaldo headlined La Liga for almost a decade - growing the greatest matchup in club football to over 700 million worldwide viewers (April 2021). El Clasico - the title of every meeting between Real Madrid and FC Barcelona, has featured stars like Sergio Ramos, Gareth Bale...

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The Sport Marketeer

Soccer’s Biggest Secret

Hiral Patel, November 5 2021

The Future of Streaming and Athlete Engagement Source: elle In North America, we’re spoiled to have insiders like Elliotte Friedman, Adrian Wojnarowski, and Adam Schefter breaking all the news and scoops on players and teams, at rates much faster than we can keep up with. Their appearances on TVs and Podcasts, along with exclusive interviews they h...

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The Sport Marketeer

English Premier League: Worldwide

AJ Hewish, November 4 2021

Is The EPL Planning on Taking Over? Source: EPL Over the past few years, we have seen the NFL expand to reach international markets, with games being played in London at the Tottenham Hotspur Stadium and in Mexico. But now it may be time for one of the world’s most popular leagues in the world’s most popular sport to expand globally.

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The Sport Marketeer

Wrexham AFC: The Future of Soccer?

AJ Hewish, November 2 2021

How Celebrities Are Impacting Sports Source: collider We’re seeing a new era of sport video games and with the release of FIFA 22, there are some new, but familiar faces, Ryan Reynolds and Rob McElhenney, two comedians known for roles such as Deadpool and mac from its always sunny in Philadelphia.

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The Sport Marketeer

The Rise of North America in the World of Soccer

AJ Hewish, October 31 2021

Canada and USA Soccer Will Make Some Noise Source: CBC Over the past few decades, we have not seen a successful North American national soccer team, whether it’s Canada or the United States. Both teams have been consistently beaten by the world’s superpowers whether it’s losing to Brazil, Germany, Argentina, England, etc. But sometimes not even mak...

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The Sport Marketeer

Ronaldo’s Coming Home

AJ Hewish, October 28 2021

The Perfect Scenario for Manchester United Source: the wwm pod This transfer market has been literally been ridiculous. I mean, Messi going to PSG, Sergio Ramos, Donnarumma, Grealish, Lukaku, and so many more of the biggest names in the game have made transfers to other clubs, some even becoming record-breaking fees. But right now, all we care abou...

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The Sport Marketeer

Messi to PSG

AJ Hewish, October 23 2021

The Immediate Impact on The Club Source: SJR10 In last week’s newsletter (subscribe if you haven’t already), we discussed one of the bigger sports stories of the year. Messi left Barcelona! Now that he has officially signed with a new club, for the first time in his professional career, we can look at the impact he will have on them going forward.

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The Sport Marketeer

The End of an Era: What's Next for FIFA and EA

AJ Hewish, October 22 2021

Source: playstation.com One of the top-selling franchises each year, EA Sports FIFA has been the most played soccer (football) video game since 1993. With tens of millions of copies sold each year, their famous partnership is set to end. Their existing deal is set to expire next year, and the ongoing negotiations between EA and FIFA are not going w...

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The Sport Marketeer

How To Get Fans Back In The Stands

Christopher Nascimento, October 22 2021

What Can We Do To Make Fans Comfortable Again Source: fansided.com In Canada, we are now starting to return to some type of normalcy from an entertainment standpoint. Restaurants. Movie theaters. Sporting events! Have all opened up again, and as of a few days ago the Vancouver Canucks were the last NHL team to reach 100% capacity. Huge! But, there’...

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The Sport Marketeer

Bye Bye Messi

AJ Hewish, October 21 2021

The End of an Era Source: white whale mktg 15 years, x amount of games, x amount of goals, x amount of assists, and x amount of trophies. BUT NO MORE. That’s right. We all know the news that Lionel Messi, the disputed GOAT of soccer (it’s football but we’ll say soccer) is leaving his long-term club Barcelona.

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