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Colts Trainer Becomes Face of Water Brand Every sports fan can recall an interview or a presser where a star thanks all of the people behind the scenes who support them - from their friends and family to every single team employee. Though it is rarely forgotten how important every member of the team is, it is not often that one of those crucial tea...
Read MoreGatorade Parent Company (PepsiCo) Announces Shift In Sports Sponsorship Strategy Whether it’s Marc-Andre Fleury playing a classic loose lid prank on his teammates or Dustin Brown trying to drink from the bottom of the bottle, NHL fans can quickly recognize the infamous green Gatorade water bottles found on every NHL bench. However, no more memories...
Read MoreThe Launch of Brady Brand Brady Brand We’re in the business of athlete brands. Therefore, when we hear some big news in the space, you know we have to touch on it. Tom Brady, the goat, has officially launched his own apparel company named Brady Brand. The brand looks to take athleisure wear to the next level by using the latest innovations in profe...
Read MoreWhy the EPL is Drawing Concerns Regarding Their Newest Partnership Category Original Photo: Michael Regan/ Getty Images If you haven’t heard of an NFT yet, you’re falling behind. Read this blog, previously made by the wwm team to enlighten you before you continue reading. Now that you, your mom, and all of your friends from university are caught up...
Read MoreWhat’s Next for Soccer Brands in Canada Soccer.com/ Puma As athletes and leagues in Canada reap the benefits of the rising success of Canada Soccer, it is important to also consider how the brand of Canada Soccer has changed from what it was before. The Canadian Men’s National Team (CanMNT) has historically been an afterthought in the mind of most...
Read MoreThe Value of Strategic Partnerships Source: Sports Tribune The WNBA finals are in full force, with the series tied at 1 between the Chicago Sky and Phoenix Mercury (as of Thursday, Oct. 14). The best of the best are on-court making headlines - while the league continues to make headlines of their own off the court.
Read MoreHow Sports Can Learn a Thing or Two from 007 photo courtesy of mgm pictures - casino royale No time to die. If you haven’t seen it yet, you may be living under a rock. It’s the latest movie to be added to the James Bond franchise, as actor Daniel Craig caps off his tenure as 007 in style. With another action-packed 3 hour movie in the books, one th...
Read MoreWhy Athletes Need To Invest In Their Brand Before They Become Stars What a time it has been to be a Canadian sports fan! The Olympics. Women’s Soccer. Women’s Hockey. Men’s Soccer. And now Tennis! Both Leylah Fernandez (19) and Felix Auger-Aliassime (21) had themselves a tournament at the US Open, with their exposure and brand opportunities set to...
Read MoreAds Have Been Approved for NHL Jersey’s Source: EveryDay Sens The world of sports is working on recovering from the pandemic, from the grassroots youth leagues to the biggest of the pro sports leagues - including the NHL. The NHL, which relies on gate revenue for 70% of total revenue, lost over $1 billion in revenue during the pandemic. Necessity b...
Read MoreThe Impact of a Name Source: The NY Times If you haven’t heard already, the world is changing. One area, in particular, is the name of sports franchises. In recent memory, we’ve seen the Washington Redskins become the Washington Football Team, the Edmonton Eskimos to Elks, and now the Cleveland Indians are the Guardians. With many areas to consider...
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