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Sport Marketing

Why is Game Streaming so Popular?

Christopher Nascimento, March 16 2021

A few days ago on our Instagram account @whitewhalemktg we put out a poll, "which video game console would you want us to start streaming on PS4 vs PS5?". The response was amazing, as it always is when it comes to gaming content, the result? Well let's just say the company card was charged just over $700 CAD... in order to fulfill 70% of our follow...

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How to Get a Job in the Sports Industry

Christopher Nascimento, November 29 2020

First, let me answer the question that’s on every reader’s mind. What does a 22-year-old, recent marketing graduate know that I don’t? Great question! For starters, I know how to make a mean protein smoothie BUT I also know How to get a Job in the Sports Industry!! The answer is… it’s all about who you know! That’s it! That’s the whole blog, no poi...

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Creating Value for Attending Live Sports

Christopher Nascimento, November 29 2020

Right out of the gate, let’s take a minute to consider something. Have you ever attended a live sporting event where you left questioning what you just experienced? Probably. Whether you left the even in a full-on discussion or you subconsciously wrestled with your experience, positive and/or negative emotions arise. These emotions can sometimes ea...

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How to Become a Sport Marketer

Christopher Nascimento, November 29 2020

Once upon a time in a kingdom far far away…, whoops. That’s Shrek. I’m Christopher Nascimento and I’m an up and coming Sport Marketer. At the time of this blogpost, I am in the process of completing my academic journey! Being in my 8th semester of my Honours Bachelor of Commerce degree at the Telfer School of Management, I’ve had quite the journey...

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