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The Answer Both Athletes and Brands Need To Know Jeremy Caplan Slap your left cheek, then your right and ask yourself how much? And when? Each night before you go to bed, you’ll always remember the price of a dollar. These are some of the great words that I’ll never forget from one of my finance professors in the university. The reason I’m sharing...
Read MoreWhat Brands Can Do To Capitalize on 2022 martechasia.net We’re two weeks into the new year, how’s it been so far? New year, new you? Or, new year, same you. Don’t worry, you don’t need to answer. In last week’s issue of The Sport Marketeer, the importance of the new year for potential partnerships was discussed. This issue we’re discussing this wee...
Read MoreHow Toronto FC’s Newest Signing Will be Marketed Reuters Just last week, the transfer and signing of Lorenzo Insigne were officially announced by the MLS’ Toronto FC. Though rumoured for weeks after breaking on Twitter, the signing of the 30-year-old European champion and Napoli captain brought lots of excitement to the market and made headlines wo...
Read MoreWhy January is a Key Month for Sports Marketing Bruce Bennett/ Getty Images The holidays have winded down and Christmas trees have hit the curb. People are now able to take a deep breath and go back to their day today. WRONG. If you’re in the sports marketing world the party is just getting started. You now may be wondering, wait, did I miss someth...
Read MoreThe Launch of Brady Brand Brady Brand We’re in the business of athlete brands. Therefore, when we hear some big news in the space, you know we have to touch on it. Tom Brady, the goat, has officially launched his own apparel company named Brady Brand. The brand looks to take athleisure wear to the next level by using the latest innovations in profe...
Read MoreVikings & Seahawks Get Canada Twitter / @NFL345 After weeks, and countless discussions regarding how soccer can grow into the North American market, it’s time for a change of pace. In this article, we’ll be discussing how American Football plans on growing the game globally with the announcement of International Marketing Rights being granted to va...
Read MoreAthlete’s and Their Brands AP Photo /Danny Karnik CR7. JE11. TB12. Ric3. Shall I go on? CP3. Had to get one more in there. If you’re reading this, you want the good stuff - how do you grow an athlete’s brand? First, be original. Be unapologetically you. But, what if you suck as a human? Don’t build a brand. People see right through it, consumers an...
Read MoreWhat’s Next for our Leagues and Teams @AtletiOttawa/ Twitter With the exceptional victory against Mexico on Tuesday, a fresh new era of Canada soccer is beginning to take form, and we absolutely love what it may do for soccer across the country. After two amazing goals from Cyle Larin against El Tri, the crazy atmosphere in the stadium despite it b...
Read MoreWhat’s Next for Canadian Professional Soccer Players WikiMedia / Sven Mandel Every great movie has an amazing plot that’s composed of five key sequences: the exposition, rising action, climax, falling action, and resolution. I’m going to focus on the middle three when discussing how Canadian soccer players will be impacted going forward with the ri...
Read MoreLa Liga’s Next Move Post Ronaldo-Messi photo courtesy of marca.com Messi vs. Ronaldo headlined La Liga for almost a decade - growing the greatest matchup in club football to over 700 million worldwide viewers (April 2021). El Clasico - the title of every meeting between Real Madrid and FC Barcelona, has featured stars like Sergio Ramos, Gareth Bale...
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