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The Sport Marketeer

FIFA and The “We’ll Do It Ourself” Mentality

AJ Hewish, April 15 2022

The Launch of FIFA’s Own Streaming Platform FIFA announced this week that they are planning to release their own streaming platform service to compete with traditional media platforms and other services such as DAZN. However, FIFA plans to release the service fully free and largely featuring documentaries and some live games at the launch. The plan...

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The Sport Marketeer

Canada Soccer Making Noise Both On & Off The Pitch

AJ Hewish, February 11 2022

Alphonso Davies Cheers National Team From Twitch Stream CanMNT Last night, Canada took on Honduras in the World Cup Qualifiers and came away with an important 2-0 victory for the boys in red. However, Canada was without one of its star players: Alphonso Davies. But Davies was not far from the action. Sat at home, in front of his screen watching the...

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The Art of No

Christopher Nascimento, March 29 2021

No. This isn't a New York Times Bestseller... yet, nor is it the title of the next James Bond movie. However, it is something that is equally notable. A lost art form that needs mastering You may be wondering what does this have to do with sports, marketing, or even both. Great question, I'm trying to figure that out as I type. But what I do know i...

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Why is Game Streaming so Popular?

Christopher Nascimento, March 16 2021

A few days ago on our Instagram account @whitewhalemktg we put out a poll, "which video game console would you want us to start streaming on PS4 vs PS5?". The response was amazing, as it always is when it comes to gaming content, the result? Well let's just say the company card was charged just over $700 CAD... in order to fulfill 70% of our follow...

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