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The Route Podcast

From Golf Greens to Boardrooms: Adam Holt

The Route, November 6 2024

In this insightful episode of The Route Podcast, host Christopher Nascimento sits down with Adam Holt, former professional golfer and current CEO of SPIQE, to discuss his unique career trajectory. Holt’s path from the competitive world of golf to leading a tech company was anything but conventional. The episode is a testament to the power of...

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The Route Podcast

From Dropout to CTO: The Inspiring Journey of Filip Slatinac

The Route, March 27 2024

In the latest episode of The Route, host Christopher Nascimento sits down with Filip Slatinac, the co-founder and Chief Technology Officer (CTO) of Noibu, to delve into his remarkable career journey. From dropping out of school to self-teaching coding and eventually founding a successful tech company, Filip's story is one of perseverance,...

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The Sport Marketeer

It’s All About Entertaining, Great Performance By Avalanche On & Off the Ice

Caleb Gilligan, July 6 2022

New Champion is One of the Many Things That Changed This NHL Playoffs It finally happened. After years of being disappointed by early playoff exits, the Colorado Avalanche have finally won their third Stanley Cup. They had to push themselves to the limit to beat the Tampa Bay Lightning team who fought to the very last minute to have a chance at the...

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The Sport Marketeer

NBA Enters a New World

AJ Hewish, July 6 2022

NBA Partners with the Creators of Pokemon Go, Niantic to Enter the Metaverse NBA All-World, the new game from the creators of Pokemon Go, Niantic, which allows fans to compete against each other in the real world, opens up the Metaverse in the NBA. Using geolocation, fans and players can challenge others to a one-on-one mini multiplayer game on the...

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The Sport Marketeer

Fan Controlled Football Reaching New Heights With Dazn

Hiral Patel, December 31 2021

Madden Franchise Mode Comes to Life Kevin C. Cox/Fan Controlled Football / Getty Images Sport / Getty The world of streaming has revolutionized how fans watch sports on a screen. Improvements in fan engagement have taken platforms like Twitch to the forefront of streaming, where fans of video games (and also sports) are able to connect with the con...

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The Sport Marketeer

Utilizing Wearable Tech Like Strava For Sports Marketing

AJ Hewish, December 13 2021

Getting Creative with Technology Anthony Hoyte / bicycling.com Wearable fitness technology brand Strava has reached a great milestone this past year in the fitness market. The number of activities recorded by Strava rose by 38% in 2021, indicating that this collected fitness market will continue to grow and grow as pandemic restrictions are easing...

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The Sport Marketeer

Reebok Courting Greatness

Hiral Patel, October 21 2021

Childhood Imagination x Modern Technology Source: Reebok Technology is the way of the future and we are now seeing it become the future of the sport. Whether it’s eSports, VAR in soccer, Biomechanics for athletes, etc. But now it is being used for more than just in the sport itself.

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