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World Cup

The Sport Marketeer

Pepsi’s Creative Footwork

AJ Hewish, October 14 2022

Coca-Cola & FIFA Get Nutmegged by Pepsi Suppose you’re a fan of soccer and a follower of viral videos over the past decade. If so, you’ve heard of the nutmeg. Pepsi just nutmegged Coca-Cola and FIFA with their latest ad starring some of the world’s greatest-ever players such as Roberto Carlos, Lionel Messi, Thiery Henry, and

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The Sport Marketeer

Making a Statement

Hiral Patel, October 14 2022

What’s in a World Cup Kit? Football fans are probably feeling a bit unusual right now, as the hype for the FIFA World Cup begins… in the fall season. With the 2022 World Cup set to kick off in Qatar in November, the anticipation is beginning to build up and teams have begun to release their uniforms for the tournament. However, not every uniform...

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The Sport Marketeer

Toronto & Vancouver to Host 2026 World Cup Matches

Caleb Gilligan, June 17 2022

Edmonton Loses Out, 10 Group Stage Matches for Canadian Cities It’s official, the 2026 FIFA World Cup will be played in two Canadian cities, Toronto and Vancouver! The announcement marks the first time that a Men’s World Cup match is played in Canada. The two cities are expected to share 10 out of the 60 Group Stage matches while three Mexican citi...

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The Sport Marketeer

Canada Soccer Is Here To Stay

AJ Hewish, April 1 2022

Ready For The World Stage For the first time since the 1986 World Cup in Mexico, Canada is going to the biggest stage in international soccer. After Sunday, 4-0 victory over Jamaica, thanks to goals by Cyle Larin, Tajon Buchanan, Junior Hoilett, and a Jamaican OG, Canada secured the top spot in the World Cup Qualifiers CONCACAF Division, ahead of t...

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