white whale mktg signs Badminton Canada

Developing Partnerships for a National Sports Organization

The other day, white whale mktg released a video announcing their latest client in Badminton Canada. A step into the sports property business that was a long time in the making where the Ottawa-based sports marketing company will provide partnership marketing development services.

Over the last number of months, it has become evident that the sporting landscape is changing and this is an opportunity to get in on the action. Shifts have varied from how sports fans consume content, where sponsors are spending their money, and which sports are growing versus others. With all changes considered, it’s important not to forget the most important piece of this sporting pie, the fans.

Without an audience, sports have nothing. This is why it’s crucial for sports operating in countries like Canada, which are becoming more and more of a diverse melting pot of beautiful cultures, to remember that interests are different. A Canadian family isn’t automatically defined as a ‘hockey family’, heck, look at my family. I played hockey growing up and my grandparents (Portuguese), knew nothing about the sport other than I loved it. They would simply just call it bola, which in translation is just ball.

This is what makes white whale mktg working with Badminton Canada so enticing. Regardless of background, sports are one of the largest psychographics and ultimately, bring people together. We have the opportunity to develop something from the ground up and create value for potential partners to engage a different demographic of Canadians that they’re looking to target.

October 7, 2022 - Issue 57 of The Sport Marketeer